To create an impression, make sure that your logo is unique, which means that its design should be based on a new concept so that it stands out in the crowd of logos in the market. The logo must also be better in design than your competitors. Use Colors In A Planned Way. Creating a Logo for Your Website for Free To create a free logo for your website, you can use Constant Contact’s free logo maker tool. With this tool, designing your logo becomes quick and easy. Just create your design, customize it to make it look appealing and when you’re happy with the design download it for free.

If you think logo design is an easy process, that’s a complete misconception. To begin with, a logo is not merely some colors, fonts and fancy text put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the actual brand’s name!

If that is the case, how do you accomplish the creation of an effective logo? We shall attempt to answer this very question in this article.

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Things to Consider When Designing a Logo

1. When Designing a Logo Make Sure It’s Simple

There are a million ways I can tell you this, but, again, let’s keep it simple: Be simple!

Point is, that a logo is not exactly a testing ground for your illustration and typography skills. It is more a test of your design insight and presentation sense. Let us look at the logo of Nike for that matter:

Most of the time, the logo doesn’t even require a caption or the brand’s name. But we know it is Nike the moment we look at it! They can use it on sign boards and pamphlets, and even stop using their brand name altogether, we still will not be confused about the brand’s identity. That’s simplicity for you!

A complicated logo is not only difficult to identify, but also repeatedly fails in engaging the audience. A logo is an emblem, not a manifesto. Thus, it needs to be kept simple.

2. Make Your Logo Design Appeal To Different Audiences

Be it design, art or even writing, flexibility and adaptability go a long way in helping you succeed. To put it in other words, one needs to be dynamic and not static. Being rigid in logo design only leads to no scope for improvement and/or innovation, and when innovation dies, the design also dies.

A logo has to be dynamic. This does not mean that it has to change every week, but it should have a flexible approach. Companies expect their logo to appeal to a diverse spectrum of users. With such diversity, the audience is bound to have different types of tastes and preferences. A rigid logo means if you hate it, you hate it! That does not work in design.

3. Make Sure Your Logo Design Is Versatile

Being versatile goes a long way in making a logo design popular. If your logo is such that it looks great on posters, but horrible on coffee mugs, it will never achieve popularity.

Further more, if your logo is a slave to a color scheme, it cannot be called a good logo either — what this means is that a logo should look good even if it is displayed in black and white, or a set of colors that are not part of the original or actual design.

Take a look at Apple’s logo, for instance, that can look good irrespective of the color scheme. This is versatility in logo design portrayed at its very best!

4. Don’t Copy, Inspire – Design a Unique Logo

This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a brand’s identity? Simple! By being uniquely identifiable.

Again, let us turn to Apple’s logo. To put things into perspective, here is a simple, perfectly awesome, good to eat, chemical-free and absolutely healthy apple for you:

Seems tasty? Probably. Seems unique? Nope!

Now, let’s take a bite out of it and see what we get:

Literal interpretations apart, I think the point is clear. As you can see, a minor change has transformed an otherwise dull apple into one of the most iconic logo images today! This is how one achieves uniqueness: instead of trying too hard, the aim is to think out-of-the-box, and bring mundane objects into the mold of uniqueness.

To be frank, this is the real test of your creative abilities.

5. Make Sure Your Logo Design Has A Story To Tell

Every logo has a story to tell. If you view a logo as mere artwork or a pattern of lines and/or text, you will not be able to unravel the deeper meaning behind the logo. Ideally, a good logo has two stories to tell: one, the obvious one, and second, the hidden one.

Generally clients will come to you asking for a cool and mind-blowing logo. “Cool and mind-blowing” does not mean Superman here (though if your logo has superpowers, such as the ability to fly or prepare coffee, +5 points for that!).

Basically, if you can show your clients that the logo you have designed is not simply a shallow piece of artwork but consists of deep thinking and meticulous ideology, they’ll love it, even if it is something simple.

Talking about meaningful, let us take, for example, Toyota’s logo.

The logo is not simply three distinct ovals with a fancy ‘T’. According to Toyota, each of the three ovals has its own meaning; the center ovals (overlapping) represent the faith and trust between the company and its customers, whereas the outer (encircling) oval represents the global expansion plans of Toyota.

The negative space complements the encircling oval by expressing the infinite reach of the company and the overall logo, put together, represents a steering wheel which is, obviously, symbolic of cars.

Avoid These Mistakes When Designing a Logo

1. Do Not Underestimate Color In Your Logo Design

Colors form the essence of any visual representation. Often times, designers tend to overlook the importance of a judicious use of colors (this can probably be attributed to the misunderstood notion of ‘clean’ design wherein the only permissible color is the white space).

Colors have the power to affect feelings and emotions. Ideally, your choice of color should be made on the basis of the target demographic of customers. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo already!

2. Do Not Over Innovate: Don’t Fall in the Cool Logo Creation Trap

This point works along with the “Be Simple” rule above. Innovation is a wonderful thing; you can work around, experiment, and come up with the killer idea for your logo. This is how artists work!

However, everything has its own share of limits. You innovation abilities definitely are limitless, but their practical usage is often a victim of the innovation possibilities that are provided by a given product. Excess experimentation can result in a logo that is gorgeous to look at, but is not identifiable with the company itself. Remember: a logo is not an art masterpiece.

Instead, your aim should be to make the logo both identifiable and easily associated with the brand. At the end of the day, your design should be something the customers can identify and the company can ‘own’. If you can accomplish that, your logo design is a success, irrespective of it being generic or innovative.

Take a look at Opera’s logo, for example. Just a red ‘O’, and people know that it belongs to Opera. Innovation lies here in the shape of the ‘O’: the flat-bulge (I wonder if that’s an acceptable word to describe it), and that’s it!

3. Don’t Underestimate Custom Typography In Your Logo Design

The first part, yes. But the second part, NO.

When it comes to logo design, your typeface should be unique. A custom hand-drawn typeface is way better than most gorgeous fonts anyway.

I know it! Nothing can match a gorgeous and drop-dead beautiful font, and since there are thousands of them out there, I just have to spend time choosing which one to use!

If nothing else, it keeps the design plagiarists at bay (because if it is not a custom typeface, once your font is discovered, your logo will be ripped within minutes). Thus, custom lettering should be the preferred way.

Plus, custom lettering is far more identifiable in a logo than a font that you purchased and/or downloaded off the internet. Remember Coca-Cola, anyone?

4. Do Not Be Predictable: Create Smart Logo Designs

Basically, make sure your logo is worth-watching (and, like I said above, tells a story). On first look, your logo should convey the brand’s identity. Nothing too loud though, such that if your logo is about a firm that makes umbrella, it shouldn’t shout out “RAIN”.

Thereafter, on a deeper look, your logo should also be suggestive of something: again, if talking about an umbrella firm, it should be suggestive of weather, but refrain from mentioning rain or sunlight (generally speaking, that is, as there isn’t a norm for this).

Let’s turn our attention to the Lion Bird logo. Look at it, and tell me what do you see on first look? A colorful bird, with the brand name, right? Now look closer. You’ll see that if you stare at the bird’s feet, a lion’s face is visible within the logo. Neat, eh?

5. Top Logo Design Tip: Don’t Fall For Cliche – Be Different

Quick, recall the number of logos you’ve seen that employ either Helvetica or Papyrus.

When it comes to logo design, it pays to be unique (already discussed the reasons in the first segment above). Logo design, just like any other variant of design, has its own share of trends which keep falling in favor and out of favor over time. It makes sense to steer clear of cliches and give your clients the unique logo that they expect from you.

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Your logo is the face of your website. A well-designed logo is self-explanatory and memorable. This post will help you choose the best logo maker in no time.

How to pick the best logo maker for you

When you’re choosing the best logo maker for your needs, here are some of the things to pay attention to:

• Ease of use – some logo makers do a lot of the work for you, while others require you to basically build from scratch.
• Price – some logo creators are 100% free, while others will charge you if you want to download a high-quality version of your logo.
• Customization features – some logo makers offer full drag-and-drop interfaces and lots of design elements, while others are more limited.

Quick list of logo makers we will compare:

Let’s jump into deep reviews of each of these tools.

Ten best logo creators compared

1. Hatchful

Hatchful is a simple logo creator from Shopify. You can make a bunch of templates in just four to five clicks. Its well-designed interface is great for beginners. To start, select your business space, then follow these steps:

• Choose your niche
• Select your look
• Enter your site’s name
• Share where you’ll use the logo
• Pick your unique logo from an impressive template list

You can further edit your logo if needed. Every downloadable logo package will contain images of different resolutions for your site and your social media profiles.

Pricing

How To Make The Perfect Logo For Your Website Please

You can create a logo using Shopify without any fee. You will only be charged if you decide to get one of their premium logo templates.

2. Designhill Logo Maker

Designhill offers unique and intuitive designs that make your logo extra informative.

First, pick your five favorite design styles. Next, their system will generate several specific templates. Edit your favorite one to make a stunning brand face for your business, changing anything from layout to icons to build the perfect logo.

Pricing

You can get a logo for a one-time fee of $20. This would be a basic resolution logo file. For a higher resolution with more distinct versions, they will charge you $65. If you have a bigger company and want more add-ons, get a $150 enterprise level package.

3. Canva

Canva is for beginners and professionals alike. It’s a multi-purpose software that helps design images for anything, ranging from Facebook ads and infographics to blog posts and logos.

Select your type of website and choose the appropriate logo design. Then, customize its fonts to make it more attractive. The logo is downloadable in PNG, JPG and PDF.

Pricing

Canva is a free logo maker, so you can get started without spending any money. However, if you want to unlock more features like some professional icons or access premium images, you would need to spend $12.95/month.

4. Tailor Brands

Tailor Brands is a premium tool for creating elegant logos. It can help you figure out what the best visual style for your business is.

Enter your business name and add a bit about it. To make the crafting easier, you can choose the logo’s type (icon-based, name-based or initial-based). Select a few fonts, and you’ll get some logos. Here are a few templates to give you an idea of how the logo design would look like on different platforms.

The maker shows you what your logo would look like on a website, business card, social media, and other places.

Pricing

They have three monthly pricing plans based on the features you would need.

• Basic – $4 per month – provides you with a high-resolution logo file. Basic package users can use logo resize tool, watermark tool and will be provided with complete ownership.
• Standard – $6 per month – for those who want to create business cards in addition to website logo. You will have access to 500,000 icons and images for crafting awesome graphical content.
• Premium– $13 per month – designed specifically for those who love social media marketing because you get social media tools to make your marketing easier.

5. GraphicSprings

GraphicSprings is a logo maker with a UI similar to a page builder. All its features are in the left sidebar, and you can select any shape or form for your logo. You have complete freedom to customize.

If you want extra control over the details, GraphicSprings is right for you. Besides, if you’re unsure about the design principles to make an awesome logo, you can pay someone from their team to do it.

Pricing

GraphicSprings has four different pricing plans.

• Basic– $20 – If you just want to create a high-resolution custom logo, but the file will only be available in JPG format.
• Standard– $40 – You will have access to anytime logo editing and custom resolution. Also, the file will be available in PDF, PNG and JPG format.
• Pro – $100 – This plan contains a lot of add-ons including vector file and social media covers.
• Platinum – $200 – Designed for big sized websites. It is loaded with graphical features like branded presentation template, PSD file availability, graphical protection and so forth.

6. Squarespace Logo Maker

Squarespace Logo Maker is a good option for a simple logo. You can instantly see how your logo would look on a business card, website, or t-shirt by testing prototypes on the editing screen. Use Squarespace for a simple, slick logo.

Pricing

Squarespace is a free online logo maker. High-resolution files are available for free if you are a Squarespace customer. For non-customers, there is a fee of $10.

7. Ucraft

Ucraft has a super simple interface and unrestrictive usage. Adding and removing elements is easier than usual with this maker. Also, you can download a high-resolution logo for free.

Pricing

You can get an SVG file for $10, otherwise, the logo maker is free to use.

8. Logo Garden

Logo Garden has a pretty basic UI. It has limited customization, but it’s great for creating a basic logo. It’s also an excellent place to test different combinations when figuring out the right sketch of your logo.

Pricing

Logo Garden is a free logo maker popular among every niche. You can access this tool for $0.

9. Logo Genie

If you want a minimalist look, Logo Genie might just be the best logo maker for you. Once you drop the details about your company, it will provide you with potential logo designs.

Pricing

You can create a professional logo using Logo Genie for $20.

10. Hipster Logo Generator

Hipster Logo Generator will help you create the perfect logo for your website.

As the name indicates, this tool helps create a hipster-styled logo, but if you want, you can create a classic or modern design as well. Run a few ideas and choose a nice logo. Hipster Logo Generator only charges you for a high-resolution image. This means you can download your final logo design for free.

Pricing

Hipster Generator Logo provides a low-resolution logo for free. A high-resolution logo file is available for $5.

Final words

How To Make The Perfect Logo For Your Website Page

Using one of these logo creators is a great option if you’re the DIY type. However, if you’d prefer to have someone else do the work for you, we also have a post with some tips on how to get a logo designed. While it might not be quite as affordable as these tools, it’s probably not as expensive as you might think!

Have any questions about these logo creators? Ask away in the comments section!

How To Make The Perfect Logo For Your Website Builder

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